Discussion of the Day
Don't You Know That It's Different For Girls?
APBAug 01, 24
In our Advertising...here on Rewardia and on TV and elsewhere...you will see a lot of heavily overweight models in skimpy clothes or in their underwear...some with missing limbs...and this is a celebration of our diversity...and how we should ALL be represented in advertising...a reflection of our society....OK...why are they ALL female?...ALL of them...where is the fat bald man in his underwear? The disabled male model?...why are they all well muscled with film star teeth?...and hair.....any suggestions?
Comments
  • Christina C 466456
    Good point! You are right but I think that what is being advertised is aimed at a certain demographic or their target audience, I have a feeling that dove body wash wouldn't sell as well if they had scruffy blokes trying to sell it to overweight ladies. Although, I would laugh if that were the case, for others it would look like they're taking the piss of the whole diversity representation thing to some people (we all know a serious person who you know would react badly to that sort of thing).
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    • phillH
      personally i couldnt care less i hate advertising and never buy from an ad or promotion I buy based on whether i require something
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      • Biscuit
        Step one undies. He’s not chiseled.
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        • Edith v
          Because that is what women like to see .
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          • Rosemary E 383382
            Target have some ads with disabled people - boys and girls
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            • Pickle566
              I agree they are mainly looking for very skinny and beautiful girls 🤷‍♀️ hard to compete tbh 🥲
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              • Glenyse H
                YEs Give these people a chance at this type of work. They obviously need the employment and I say good luck to them
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                • Danielle R 478487
                  Focus is overly female. The only male disabled I have seen is on advertising for disability job placement and care ads. I have seen more male disabled participate in sports,like tennis and athletics . Maybe a good place to start would be making comments on instagram and Facebook pages of companys as a suggestion to try and balance the scales.
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                  • Pat C 618241
                    We have always looked for the beautiful male or female body. Most of us know we are not but we still like to admire the body beautiful especially when showing what is basically boring underwear - what are we really admiring, the body or bodies of our young adults!
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                    • Shanika boom boom
                      It's all for looks you will pick the most apelling thing before anything not apelling. The world is full of hate anyways so who cares
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                      • Imperia S
                        who cares when you need a wage, you do anything, cloths on or off,
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                        • Paul W 383502
                          Make them put shirts on.
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                          • John W 577766
                            As a fat bald old man, you do NOT want to see me in my underwear but good on you for championing this.
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                            • boy blunder
                              as a chubby balding old man I agree, long gone are my Speedo days I dress in the 3 Ts thongs/trackies and t-shirts no photos needed there
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                          • Greg B 520364
                            So the girls can have some eye candy.
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                            • Kara 1550469
                              I believe that most commercials are geared more toward women. Women are seen as skinny and larger in commercials so everyone can relate to a body type. And the men on commercials are seen as fit and attractive men. Men typically don't watch commercials unless they involve sports, food, hunting or fishing and possibly automobile sales commercials.
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                              • Jan H 753322
                                I have noticed that ABC is becoming more inclusive of all types of people which is great to see.
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                                • LA
                                  Maybe it starts off as the “perfect healthy weight” and then when you click on Large, XL, XXXL there is an ai produced “replica” proportionate to the size you are looking at….hmmmm….guess that’s a good free marketing idea to consider 😮 It might actually encourage people?
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                                  • Ellen P 667007
                                    I did see one commercial with a very obese bare-chested man. Now I forgot what it was for.
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                                    • Danielle 1551270
                                      I think because girls are the main ones that pay attention and care what ads have in them.
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                                      • Pam G 449028
                                        Sexism at it best!!!
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                                        • Luv ur
                                          Men aren't generally seen as caring about seeing themselves represented with all body types. Women are very defensive about the stereotypes that have followed them for 100's of years. So maybe that's it. And I see plenty of hair loss, anti-wrinkle product and weight loss ads with diverse male models.
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                                          • graeme m 189162
                                            90% of all advertising is mostly fake, in what they do and what they say the product is or can do
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                                            • Carolyn 1510159
                                              I remember an ad for an Insurance Company a few months back. After giving their usual speil, tacked on at the end of the ad they showed a blind girl with a guide dog and a cane, wearing the uniform of that insurance company with a big smile on her face, Nothing against her, but it was hard to see how showing her at the end fitted in with the rest of the ad.
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                                              • Royale Q
                                                Women were the ones who started the platform for not being represented in all body types and body shaming. Women complained about only seeing beautiful slim women as models now that they have represented all of the different body types and shapes you now want to complain because the men are too good looking. The men never complained about the good looking men in the ads to begin. I know before you start I am a girl, a model, and a ballet dancer. Sometimes I feel that women are just never satisfied no matter what. I like my fellow male models and the dancers I dance with. It just like everything else some guys are jerks and some are absolute dreams. People are People. Take or leave but you have to find your own happiness
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                                                • APB
                                                  Thanks Royale
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                                              • Sonya F 68771
                                                Advertising dont want people that look bad it does not sell
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                                                • Stephen Q
                                                  It should be like all industry best person for the job.
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                                                  • Colin L 88398
                                                    If you want to sell something SEX SELLS look at the Chiko Roll Posters that they used to have and it was the scantily clad women draped over motorcycles who sold the greatest amount of product.
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                                                    • Zandra 1551135
                                                      Boobs sell...... Sex sells. Women sell. Men have a lot harder getting acknowledged.
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                                                      • Tarnjit 1551195
                                                        it has always different for a woman
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                                                        • Bugalugs
                                                          Maybe it is also because so many men go to the Gym on a regular basis and, unlike so many women seem to do don't indulge in silly fad diets. How often do we hear it said thet these fad diets only work so long as you stay on them permanently and, preferably, only eat, at Great Expense, the Diet Company's Food the con-merchants say the must do to keep that new body! Men are competitive creatures and want to attract admirers, the advertising, films etc. all portray men as having perfect bodies, faces, hair and teeth and that we need all this if we are to attract that Lover!
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                                                          • Bugalugs
                                                            Maybe it is because women, who are the people who do most of the buying, might Want to see male Models with that Trim, Taut,'Triffic" Bod! when all they have to look at at home is the wobbly beer belly, balding heads of the meb in their lives/ They like a bit of Eye Candy! Australia now has the dubious record as being the Fattest Nation on Earth. There was a time when the fashion people only showed impossibly thing females in all their ads, then there was an outcry from, in the main, Feminists, and many within the Medical Sector, that these impossibly skinny females were Appalling Role Models for impressionable young pre- & Teenage girls which has led to a large number of them developing Life Threatening Eating Disorders. That is why we mow see ads featuring women with more normal bodies. I think also men have been brought up to believe that having that "trim, taut 'triffic" bod is something to be desired, which will be attractive to all! Axtually more recently there has, at least in Australia, been a Men's Underwear campaign in which all the Men are grossly over-weight.
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                                                            • BLACK LIVES MATTER
                                                              It has 'always' been different for a woman/girl aka sexism - now days!
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                                                              • Shawn B 1061185
                                                                You can always hire me!
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                                                                • Luv ur
                                                                  I would!! You are a great guy.
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                                                                • Shawn B 1061185Luv ur
                                                                  Hi, Thanks for the response. How do you know or why do you think I'm a 'good guy?'
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                                                              • Luke W 72035
                                                                The average guy probably cares far less about any of this stuff in all honesty lol. As another poster said, fat bald guys are likely not interested in modeling work.
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                                                                • Robert L NZ
                                                                  THE ADVERTIZING WORLD IS NOT THE REAL WORLD AND PEOPLE LOVE TO FANTERSISE RATHER BE IN THE REAL WORLD.
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                                                                  • Lyn A.
                                                                    I for one like looking at those 'spunky' men. LOL
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                                                                    • Ann 1498966
                                                                      I think that women like to see women who look more like themselves (less than "perfect," in ads and are more likely to buy a product if they can identify with the model. Men, however, may prefer to see men that they aspire to be like. Also, even though women like to see ads with normal women, they prefer to see ads with better looking men.
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                                                                      • David 1482945
                                                                        All I need is the hair, teeth and abs and I'm one of them
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                                                                        • Gaza
                                                                          sometimes it's hard to tell the difference.
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                                                                          • Jenny L 591463
                                                                            I think there is a mixture of both and doesn't it depend on what is being advertised? Next we will have men in woman's lacy underwear and ladies in boxers. They wanted to be recognised for who they are so lets embarrass all the different walks of life we have on this planet with openness and understanding because at the end of the day we are all unique, different and human.
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                                                                            • Denise C (Qld)
                                                                              With Paraolympics advertised at the moment there are a number of male amputees featured. And how about the male ads for baldness
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                                                                              • Joshua 1550898
                                                                                The society we live in today heavily emphasizes sex and sex appeal, focusing on how attractive someone is. This is why many TV shows center around themes of arousal and attractiveness. They rarely feature fat, bald, or disabled men and women because they aim to present people who are both physically and visually appealing to our desires.
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                                                                                • Paul B 522937
                                                                                  we Males are now the second class now so we need to create an image
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                                                                                  • Mooi
                                                                                    I don’t bother with catalogues and magazine advertising It’s all edited and cropped any way. I know what I want to buy I don’t need to see it on any one else
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                                                                                    • Kymberleigh R 733541
                                                                                      There are people that have disabilities that on television series, commercial adverts and various other media sources.
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                                                                                      • Elizabeth J 447888
                                                                                        Yeah over the last few year, seemingly since Dylan Allcot was awarded Australian of the Year. He really made a huge difference I feel.
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                                                                                    • lisa 1490612
                                                                                      its bad to see them walking on paths so why not see them at all
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                                                                                      • Rosa Maria 1541986
                                                                                        A man have a ball a woman have a slice
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                                                                                        • Rob G 106430
                                                                                          Next week it will be Pet Freedom. The week after Oxygen Appreciation.
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                                                                                          • P.P.R
                                                                                            SMH.........
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                                                                                            • Lawrence 1262145
                                                                                              who knows anymore
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                                                                                              • Carolina Z
                                                                                                everone should be represented...
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                                                                                                • Dsmiles2U
                                                                                                  ha haha
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                                                                                                  • Bambarbia 1515034
                                                                                                    They have all gone to Paris
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                                                                                                    • Matt Black.
                                                                                                      Is that an offer to put yourself up as a model?🤪
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                                                                                                      • Susan H 930262
                                                                                                        ???
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                                                                                                        • Jorge 1550718
                                                                                                          Sim muito
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                                                                                                          • Jorge 1550718
                                                                                                            MuiS demais. S. S. S
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                                                                                                            • Carolyn K 714554
                                                                                                              The ad's are a good time to look at my knitting. I can keep up with the pattern.
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                                                                                                              • Ek M
                                                                                                                I've never thought about it until you bought it up, perhaps there's an opening there for advertisers to explore
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                                                                                                                • Daniel A 2
                                                                                                                  I never follow Adds where ever I go.
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                                                                                                                  • Roy R 1009866
                                                                                                                    what is wrong with some people ? This is such a minor issue it really should not take up anyone's time. As a man do you feel unrepresented if a woman is advertising for laundry detergent? You want to see a man selling it? I see many ads now for cars with a woman driving and a man in the passenger seat ! This inclusion is just ridiculous. why don't we just grow up?
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                                                                                                                    • View all 3 replies
                                                                                                                    • APB
                                                                                                                      I totally agree Roy...women driving?...what's next?
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                                                                                                                    • Roy R 1009866APB
                                                                                                                      I do detect a little sarcasm in your reply. I wasn't saying women should not be driving in truck ads but to think that someone had to make he effort to have a woman drive so other women would feel included ! I see the same BS when i see men are in a laundromat doing laundry, in ads, for laundry detergent. Do men really need to see that to feel 'included' ? If the answer is yes, get a life your is very sad.
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                                                                                                                    • APBRoy R 1009866
                                                                                                                      Just teasing Roy...its good to have some fun on here isn't it?... I think in the area of laundry detergent (hey I do laundry!) I suspect that having men doing it in adverts probably increases sales to women rather than men...women don't want to be patronised..or caricatured...so will buy the brand that doesn't do this...the guys probably don't care either way....
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                                                                                                                  • Katie 1489012
                                                                                                                    Interesting observation
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                                                                                                                    • Sheree T
                                                                                                                      I really don't take any notice of the ads coming through Rewardia and the only thing on TV I watch is music so am not seeing what you see.
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                                                                                                                      • David P 393721
                                                                                                                        No body wants to see a half naked bald fat guy. . . Believe me I see it every day in the mirror. And that’s not wrong,it’s just the way it is.
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                                                                                                                        • Lyn 78550
                                                                                                                          You are right of course David. Nothing further to add.
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                                                                                                                        • Brenda 1521418
                                                                                                                          Oh, but David, I love seeing my fat bald guy half naked !😉
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                                                                                                                      • sherrydp
                                                                                                                        Some of the ads on here must be for 14 year boys approved by the same mentality. Thoroughly disgusting. They should be ashamed.☹️
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                                                                                                                        • JANN R
                                                                                                                          I have no idea but they just want there things to look good so they sell more so I dont care about them
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                                                                                                                          • Samantha 1550668
                                                                                                                            Stop watching ads. Because it discriminates males and females
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                                                                                                                            • Jania S
                                                                                                                              Stop watching adverts, BLOCK THEM. ALL advertising is designed to denigrate males and make females victims, you are not going to change demonic - it has a good hold on society
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                                                                                                                              • SassyCat
                                                                                                                                Equality to all, beauty in all. Coming from a family who suffered eating disorders (all genders can have) I don’t focus on size, I look at everyone with beauty no matter what. I was burned as a child, people were cruel. Healed now so I know how many terrible looks I got. That’s why I love everyone. Share all, love all be happy
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                                                                                                                                • Carol S 657195
                                                                                                                                  I would guess that whoever puts these ads together are fat and bald or they are muscular and fit so they don't want to see themselves. That doesn't make sense. LOL Sometimes my brain goes on a different track expressing MY diversity in thinking! Perhaps they are females who want to change how people view women especially women models. There is probably a push to change how men view women and how we are judged! Personally, I think men are taking a backseat to women in several ways. When will men stand up for themselves? I don't think society would accept that because of the discrimination against women for such a long time. Men are still expected to be the bread winner when there are times it works out better for the wife to work, and the man stay home to raise the kids. I say do whatever works for you and don't give a flying fluck what others think. We need to quit judging on all levels because we could all be judged for something! He without sin cast the first stone. Sound familiar? I hope so!
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                                                                                                                                  • Lachelle B
                                                                                                                                    I don't get ads here and don't watch tv, I'm not missing out on much then.
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                                                                                                                                    • Kathy 1270954
                                                                                                                                      I don't know about anyone else, but I see no teeth showing on those models.
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                                                                                                                                      • Izabelle 1457992
                                                                                                                                        Probably more women audition for modeling roles of all types. It probably doesn't occur to Fat balding men to go to modeling/acting agencies
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                                                                                                                                        • Tupulua S
                                                                                                                                          does not represent diversity in our society, because not everyone have good physical body look
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                                                                                                                                          • Val 1394045
                                                                                                                                            You are correct but this is what attracts society today. How big the muscles and the package of hudge muscles
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                                                                                                                                            • Grommie
                                                                                                                                              I learn a new word every day...hudge... thanks Val 1394045
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                                                                                                                                          • W 1550429
                                                                                                                                            Yes
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                                                                                                                                            • Nafeesat 1550622
                                                                                                                                              Advertising is believed to be enticing and fascinating. I believe people would love to see well muscled men rather seeing a disable male model. It’s a good catch for the advertising company and it’s good for their brand
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                                                                                                                                              • Marc 1424471
                                                                                                                                                Yup
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                                                                                                                                                • PETER M 134659
                                                                                                                                                  YES!!!!!!!!!!!!!!!!!
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                                                                                                                                                  • Marietta M
                                                                                                                                                    Let's be honest, most people are hypocrites. They'll pay lip service to body positivity, yet when it comes to who they really want to see half naked (or all naked, for that matter), the young, hot bodies win out every time!
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                                                                                                                                                    • Nola B 392757
                                                                                                                                                      I must be watching different ads to you. I often see ads for big guys designing jocks lol
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                                                                                                                                                      • Sandra H 2204 NSW
                                                                                                                                                        Likewise - a lot of just normal blokes - and now they are branching out with the same brand of undies for women. Naturally I cannot remember the brand which is the point of advertising.
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                                                                                                                                                    • Liane H
                                                                                                                                                      You men seem to like women in lingerie how ever they come in most cases anyway, so you're right there.. lt is different for girls lol.
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                                                                                                                                                      • Holly Cat
                                                                                                                                                        What ads are you getting? I'm a girl and keep getting this ad.... https://youtu.be/3A7eQshM90c?si=RuzAX7n-R2M3SNF9
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                                                                                                                                                        • Angie
                                                                                                                                                          🤭
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                                                                                                                                                      • Bex
                                                                                                                                                        The fat bald men are all sitting on their couches watching the scantily clad women on TV!
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                                                                                                                                                        • Liane H
                                                                                                                                                          Eating Doritos in their mum's basements! 🤣
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                                                                                                                                                      • Liane H
                                                                                                                                                        Where is the fat bald man in his underwear? ... you clearly don't watch enough T.V! https://youtu.be/Fu5EauqUkoI?feature=shared Or this guy! https://youtu.be/q8al4txk-Ls?si=xO4ZzHo22y4grWwC Females are over represented because we've been unfairly targeted as mere sex objects since dawn began..too much pressure was put on women to look thin and alluring .. causing eating disorders and anxiety issues and body dismorphia in young girls ..the market in advertising has now gone into overdrive in a vain attempt to correct some of these problems .. that's the obvious reason !
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                                                                                                                                                        • View all 6 replies
                                                                                                                                                        • Holly Cat
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                                                                                                                                                        • Liane H Holly Cat
                                                                                                                                                          Oh God help me .. that black hairy chest 😂
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                                                                                                                                                        • Sandra H 2204 NSWHolly Cat
                                                                                                                                                          Oh. Thank you. That was fantastic. Love it. That is one I have never seen. Great humour and very well done.
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                                                                                                                                                        • Josephine WA
                                                                                                                                                          Liane I always thought he must get splinters from the bamboo 🙄😂
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                                                                                                                                                        • Liane H Josephine WA
                                                                                                                                                          From all reports the bamboo undies are quite smooth Josie.. Almost silken to the touch ,,not that on those guys one would particularly like to rush to investigate? 😂
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                                                                                                                                                        • Josephine WALiane H
                                                                                                                                                          😂😂
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                                                                                                                                                      • Elizabeth T 396096
                                                                                                                                                        ROFL all the fat old bald etc men are currently on tv as actors or tv presenters and this is where it is unfair for women as they all have to be reasonably attractive, youthful looking and THIN.
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                                                                                                                                                        • Sarah 1325723
                                                                                                                                                          Mmm
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                                                                                                                                                          • lin r
                                                                                                                                                            who picked this question STUPID
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                                                                                                                                                            • APB
                                                                                                                                                              Rewardia
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